Bill Smith is a veteran of 30 years in the New York publishing culture, and is the founder/CEO of the Bill Smith Group, Inc. (BSG), a developer of children’s print and digital content. At BSG, Smith led a global team of 100+ writers, editors, designers, illustrators and photo professionals servicing Nat Geo, Scholastic, Pearson, McGraw-Hill, the Yale Center for British Art and MoMA P.S.1.   BSG designed the Muppets first music release, created the world’s #1 children’s reference, and crafted the Discovery Channel's launch to U.S. Schools.