Joyce-Zoe Farley, Ph.D., is a communications strategist, educator, and media professional whose work spans academia, journalism, film, and public affairs. She has spent more than fifteen years working across television, print, digital media, and higher education—shaping narratives, advising leaders, and teaching at the intersection of history, culture, and public trust.

Her academic work and documentary film practice have focused on race, Black culture, memory, and storytelling, grounding her communications approach in deep historical and cultural analysis. Earlier in her career, she built and led communications, PR, and media strategies for news organizations and public-facing institutions, with a focus on credibility, audience engagement, and mission-driven impact.

She is now intentionally pivoting back into senior-level PR, media, and communications leadership—bringing a rare blend of scholarly rigor, storytelling fluency, and real-world media experience to organizations navigating complex narratives, reputational risk, and moments of change.